On April 21, 2016, Oracle completed the acquisition of Crosswise.
On April 14, 2016, Oracle announced that it signed an agreement to acquire Crosswise, and the Crosswise team will join Oracle Data Cloud.
Oracle Data Cloud is the fastest growing global Data as a Service business, aggregating more than 3 billion profiles from over 15 million websites in its data marketplace and operating the most accurate ID Graph to enable understanding of consumer behavior across all media channels. The addition of Crosswise further broadens the Oracle ID Graph to construct a complete view of consumers' digital interactions across multiple devices.
Crosswise provides the world’s most accurate and authoritative cross-device mapping data. This information enables AdTech vendors, consumer brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics.
The company’s unique technology processes over one petabyte of user and device activity data, representing billions of unique devices, every month. By applying advanced data science and proprietary machine learning techniques to this data, the company constructs a new probabilistic device map, matching multiple devices to individual users, every week.
Device Map by Crosswise, the world’s most accurate and authoritative consumer device map, is used by leading companies including:
Steven GlanzCo-founder and CEO
JONATHAN SEIDNERCo-Founder & CTO
RON REITERCo-Founder & VP R&D