As an AdTech vendor, you are already at the cutting edge of digital advertising technology. Until a few years ago, all you had to worry about were digital interactions made from PC browsers. Today, however, most consumers are browsing the Web and performing transactions using multiple devices, including PCs, tablets, smartphones and digital TVs.
The resulting fragmentation can severely limit what your existing solutions are capable of. You can eliminate those restrictions – and dramatically expand your capabilities – by integrating Device Map by Crosswise into your platform.
Advertising-related Use Cases
- Cross-device advertising – Target known users via additional devices.
- Segment expansion – Expand segments to include all relevant screens.
- Cross-device retargeting – Capture a customer when timing is crucial.
- Global frequency capping – Limit ad views across all of a user’s devices.
- Sequential messaging across devices – Run effective cross-screen campaigns.